<aside> 🦸 Velvet Formula **is a leading global algorithmic market maker in digital assets. We create liquid and efficient markets on centralized and decentralized trading platforms. Our CEO is Misha Alefirenko.
</aside>
*this is a high-impact role that reports directly to our CEO. You will be responsible for our entire marketing strategy and its implementation, as well as for development of our internal marketing team
What are we looking for? — marketing experience in B2B company, with strong experience in strategy and product marketing — experience leading Marketing team — experience and deep understanding of the following areas of marketing: SMM, CRM/Email-marketing, Content Marketing, Community Management, Video Production, and Marketing Strategy — experience in creating guides and playbooks — experience planning and rolling out global marketing campaigns — marketing project management experience with multiple teams or stakeholders — ability to provide metrics confirming the results of effective work in the marketing department — ability to develop an ideal customer profile — healthy attitude toward criticism, ability to give high-quality feedback — excellent communication skills, both verbal and written — strong prioritization, organization, and personal management skills — proactivity in your communication style and love of cross-functional collaboration — enthusiasm to jump up multiple career levels
Bonus points: — you are interested in web3 and want to dive into this area — experience working for an international marketing agency — experience growing Twitter audience
What will you do?
There are 5 main areas to work on:
Social media & Conference planning — Lead social media engagement on Twitter and LinkedIn — proactively identify new conferences where founders can be speakers, and apply for a speaker — prioritize existing channels and come up with new ones — optimize Velvet Formula's acquisition points and onboarding funnels — plan resources — lead the creation of impactful marketing content including webinars, case studies, blog posts, and videos — set goals, metrics, and deadlines
Strategy & implementation planning — plan and develop the go-to-market strategy — proactively identify new tools for the marketing stack, and develop a roadmap for implementation — prioritize existing channels and come up with new ones — optimize Velvet Formula's acquisition points and onboarding funnels — plan resources — lead the creation of impactful marketing content including webinars, case studies, blog posts, and videos — set goals, metrics, and deadlines — manage and forecast the department budget and other resource needs
Positioning — conceptualize and build Velvet Formula’s brand, voice, and identity — identify key value propositions — perform deep-level customer and market analysis to drive product messaging, positioning, and go-to-market strategies — develop an ideal customer profile
Hiring — develop and execute a hiring plan to build a world-class marketing team — hire talents — onboard newcomers inside the department
Management — lead and scale the marketing team — couch and develop marketing talents — conduct regular performance reviews — provide high-quality feedback — monitor set metrics — review and edit key materials (landings, video materials, etc.)
Monitoring — keep an eye on best practices in marketing comparable companies regardless of industry, particularly in the web3 space — be aware of the trending topics, projects, and events in crypto and the DeFi space
Why us? — intense-yet-kind culture 👉 explore our values — competitive pay and equity — lots of vacations & flexible working hours — remote or office (in the heart of Lisbon / Cascais / London / Tbilisi / Yerevan ) — help with relocation — wellness and mental health benefits — hobby compensation — English lessons at our expense :)
<aside> 👉 To apply message us on Telegram or email at [email protected] — attach your CV — provide us with the metrics on projects and initiatives realized (the ones you find representative) — give us an example of one hard skill you’ve mastered within a short time (not specifically from the professional field) — prove your experience as an IC (individual contributor) in at least 2 areas, for example, SMM & Content Marketing. Attach best examples of customer writing, letters, etc. — attach link to 2-3 pieces of marketing content that you’re proud of
</aside>